In the ever-evolving world of social media, Instagram continues to be a strong tool that allows public figures, athletes, influencers, and celebrities to communicate with millions of people all over the world. Starting in the year 2025, the competition to become the person with the most followers on Instagram is a reflection of not only popularity but also worldwide influence, cultural impact, and personal branding.
These individuals have established large online communities, contributing to the formation of trends and impacting debates all across the world. They range from music icons to sports heroes and digital artists. Before we get into the rankings, let’s take a look at the various social media platforms that are currently available and discuss what it means to be in the top spot on Instagram in the present day.
These Are The Top 10 List Of The Most Followed On Instagram
1. Instagram – 686 Million Followers
The social media behemoth is the only brand here, and it has millions more followers than everyone else. But for what reason? It helps that Instagram’s official account has been posting content for around a year after the service’s inception, in early 2012. Even though there wasn’t nearly as much competition back then, Insta nonetheless managed to rack up over 10 million active users each month. You probably followed this account if you used to use Instagram.
2. Cristiano Ronaldo – 651 Million Followers
Cristiano Ronaldo has more Instagram followers than anyone else, even if his account isn’t the most popular. A mix of personal messages, commercial content, and training footage is what the Portuguese footballer regularly shares on social media. He also benefits by collaborating with other prominent figures on the internet; for example, in late 2024, he released a video alongside MrBeast, the YouTuber with the most subscribers in the globe. Ronaldo hasn’t done anything groundbreaking, but he really didn’t have to. He is one of the world’s most famous athletes, and he dominates his sport.
3. Lionel Messi
In terms of the number of followers on Instagram, another footballer comes in at number two. As is the case with Ronaldo, Lionel Messi’s Instagram account is replete with sponsored content, training footage, and the occasional personal post here and there. Messi is considered to be one of the greatest players there ever was. The star typically composes subtitles in his native Spanish language, but he also includes translations into English in order to increase the level of inclusion.
4. Selena Gomez
No matter what you think of Selena Gomez, she is more than that. She is well-known for a wide range of endeavors, including music, acting, a cosmetics line, advocacy for mental health, and charity work. That is evident on her Instagram. A carousel of her most recent press tour, images from a roundtable discussion, or a photo session for a glossy magazine might all be in the horizon. Depending on the day, it could be a sneak peek at her makeup line, Rare Beauty, or some heartfelt family photos.
5. Dwayne “The Rock” Johnson
Dwayne “The Rock” Johnson is extremely popular. Audiences loved his charming, vivacious personality even if he became famous for physically abusing others. He has made a name for himself in Hollywood because to his charisma, which he uses to great effect with witty one-liners and raised eyebrows. Because it’s obviously The Rock behind it, his Instagram feed does well. He is forthright in his coverage of fitness, award shows, box office results, and more. He spends time with the individuals that important to him, which just deepens their affection for him; you won’t have to scroll far to observe him interacting with supporters.
6. Kylie Jenner
Like Gomez, Kylie Jenner juggles multiple roles: socialite, influencer, and entrepreneur. In contrast to Gomez, Jenner’s fame is more often than not due to controversies than her actual job. Her account’s popularity is due to the fact that she sells a lifestyle, which is not surprising for someone from the Kardashian-Jenner family. Like a selfie or photoshoot carousel, Jenner’s sponsored posts and branded material typically encourage fans to check out the newest drop. Keeping her family, company, and personal brand in the limelight is a brilliant move.
7. Ariana Grande
Ariana Grande’s popularity can’t be understated. She’s a pop star, certainly she also caught the globe by storm with Wicked, does mountains of charitable work, and started her own makeup line, R.E.M. Beauty. She posts her typical mix of personal and professional life, but you can’t help but jump for joy whenever Ariana Grande promotes a new project. If you can discover anything in her Wicked press cycle feed than green witches and pink costumes, you’re clearly more perceptive than we are.
8. Kim Kardashian
Kylie Jenner was contentious, you say? Settle down. Nearly everyone has heard of Kim Kardashian and has an opinion about her. If you want to know what an influencer is, she’s the one. However, her impact and the way she uses it are the reasons she has more Instagram followers than anyone else. Evaluate her work on criminal justice reform in the United States and raising awareness of the Armenian tragedy.
9. Beyonce
It’s clear from this list that almost everyone is involved in more than one hustle. Even before you take into account her charitable work, commercial endeavors, and filmmaking, Beyoncé is plainly an icon in the music industry. Because of her revolutionary impact on the music industry, Beyoncé has become an enigma; everyone wants to know her secret sauce. You won’t find the magic ingredient on her Instagram, but there’s more than enough of a mixed bag of candids, professional shots, self-portraits, and promotional materials.
10. Khloe Kardashian
As our most-followed Instagram account comes to a close, we must say that Khloé Kardashian is far from slacking. The media icon’s family photos, business endeavors, and other photos highlight her larger-than-life personality.